ZUMBA

So, what is the deal with Zumba Fitness?

Zumba Fitness needs to be on your new year’s resolution list, and pretty near the top, and it pretty much needs to say something along the lines of “Go to three classes a week, try different instructors, and prepare to have a fantastic time, get sweaty and lose pounds.” Now that’s a goal.

Zumba Fitness is an awesome workout that I discovered by chance back in the UK, just as I was entering into a “lose weight, get fit” phase. And now I’m instructor here in the USA, based in Maryland, throwing shapes and dancing my socks off five times a week. And I love every minute of it.

Yes, it is dancing, and it really is for everyone – all shapes, sizes, abilities and genders. The music is Latin and dance, and the moves are set in modifications so that you can engage at the level that you feel comfortable with. There is high impact, cardio and toning, making it similar to interval training, but with Zumba you also are guaranteed a massive smile on your face and you will feel like you’re at a party. Really you will!

The hour of a Zumba session goes too fast – “are we already at cool down?” I often think. That’s because it incorporates different moves, easy to follow steps and has a ‘formula’ which means you get the rhythm and beat and you’re dancing, really dancing!

There will be songs you know and songs you’ve never heard of, but after a few sessions you’ll be anticipating the next move and feel pretty smug.  Instructors add in new songs and choreography to keep you [literally] on your toes and there is a notion that you become part of the Zumba family.

I’ve found a fantastic Zumba family in Maryland already. And through this I have been inspired to increase my fitness levels even more….setting out my new year goals through my teaching and other fitness classes.

So, I’m starting a fitness blog all about my fitness fails, disappointments, achievements and amusing anecdotes as I march towards hitting ultimate fitness at 40.

There are 24 months until I am 40, and I’ve never actually been as fit as I am now, but that is not to say I cannot get fitter.

In two years I have lost 40 pounds, and I have reached a happy maintenance level at 123 pounds. So it’s not really about losing weight now, it’s about reaching ultimate fitness, strength and endurance ability. And it’s about abs. I really want abs

claire2Here’s a brief history of my fitness:

School – pretty fit, in lots of sports teams.

Early 20s – fairly fit only owing to dancing every weekend in clubs. People used to ask me in my early 20s how I had such a flat stomach, and I used to say salad and sex, mainly because it amused me. The truth is that food was not on my agenda then – I don’t remember eating much, or being that interested in it.

Mid 20s-early 30s – any regime of fitness was minimal and I now had an overwhelming agenda of partying which included a lot of booze and subsequent hangover food and it all went down hill from there.

And then I got pregnant.

Now, I could say that the 40 pounds that I needed to shed was baby weight, but only a small proportion of it really was. The rest was a bunch of laziness, booze and food. And I no longer had a flat stomach. I had a very wobbly, round stomach with stretch marks.

So I cut out the booze and then I took up netball (American friends, this is a sport not dissimilar to basketball…see link here and began to shed the weight and really tone up.  People began to notice…my clothes didn’t fit anymore and it felt good to be fitter.

One night I saw a bunch of ladies dancing in the hall prior to a netball match and I went in to see…..ZUMBA! I joined in….and that was it, I was hooked. Nine months later I’m taking my Zumba fitness instructor training and am down 30 more pounds and have so much energy that I’m doing an hour of Zumba, then playing two netball matches in one night and signing up for more netball and Zumba any time I can get it.

I changed my diet, got clean and lean (with a few treats and the odd glass of sparkly) and I’m feeling good.

Fitter, slimmer, happier……but as I see 40 approaching me round the corner, it’s all still to play for, all still in my control, and that’s why I’m aiming for this:

claire3Current weight: 123 pounds

Goal weight: 120 pounds

Current body fat ratio: 17 percent

Goal body fat ratio: 14 percent

Current abs: none

Goal abs: six

And how am I going to do this?

By training hard (adding in Aeroboxing, Body Pump and Corealiates and Body Sculpt to my current workouts), keeping up the Zumba (instructing and taking other instructors’ classes) and eating protein till it is coming out of my pores!

Sadly, netball is just a one-off treat when I can find a team in the USA playing near me.

On my Forty Shades of Fitness blog I will log my food and exercise for you to follow, and, I hope, inspire you.

Why Forty Shades of Fitness?

The ‘forty’ surely speaks for itself. And ‘fitness’ is my Christian Grey, my all-consuming passion, my addiction, my relationship that knows no bounds etc etc!

Bring on the fitness! Bring on your new year goals – good luck!

See my Zumba class schedule here:

 


Zumba Fitness® is an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party™ that’s moving millions of people toward joy and health. 

At B Well Nation Fitness Center join our three, multi-certified instructors for the party SIX DAYS A WEEK!!!

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Website:
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zumba music video

Screengrab

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists.

You think about the dance fitness craze.

But Zumba isn’t just about fitness — it’s an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs.

A decade ago, Alberto Perlman decided to launch Zumba so that he could sell the classes as VHS tapes on late night infomercials. 

In 2012, Zumba was named ”Company of the Year,” by Inc.com and is currently the largest fitness brand in the world.

zumba music video

Screengrab

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists.

You think about the dance fitness craze.

But Zumba isn’t just about fitness — it’s an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs.

A decade ago, Alberto Perlman decided to launch Zumba so that he could sell the classes as VHS tapes on late night infomercials. 

In 2012, Zumba was named ”Company of the Year,” by Inc.com and is currently the largest fitness brand in the world.

DSCN2049The Sullivan Parks Recreation Program ZIMG_1090IMG_0969beth - Version 2umba class recently collected more than $600 and an impressive food donation for the Sullivan Food Cupboard recently. About 80 people are estimated to have participated.

Participants are pictured dancing.

Beth Zecher (center), Laura Wimmer (right) and Melissa Stanek team-teach the course.

Submitted by Beth Zecher

(Chittenango, NY – Dec. 2012)  I run the Town of Sullivan’s zumba program and team-teach with Melissa Stanek and Laura Wimmer; we have THE BEST participants in our program – as you can see, they are very generous.

Zumba is a Latin-inspired dance workout, but you don’t need to dance to join us! The town runs three different Zumba programs. Along with Zumba (which is so successful, we are full), we have Zumba Gold which is for 55 and up, and we also run ZumbAtomic, which is for kids.

All of the programs are featured in the Parks Recreation brochure mailed periodically by the town.

For more information, call me at 315.427.9393, visit us on Facebook (Chittenango Zumba – the group, and Chicknango Zumba – me.

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Disclosure: I am long COOL. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. (More…)

How would you like to invest in Inc. Magazine’s 2012 Company of the Year? Unless you are a venture capital firm with deep pockets like Insight Venture Partners or the Raine Group (who both provided the first round of venture money to this private company in March), it is nearly impossible for an individual investor to buy a stake in the hyper growth of Inc.’s Company of the Year.

That company is Zumba Fitness, the world’s largest dance-fitness program with more than 14 million people taking weekly classes in 140,000 locations across more than 150 countries.

As a private company, Zumba’s financials aren’t public, but the 250 employee company based in Hallandale, Florida is reportedly valued at $500 million. According to Zumba CEO Alberto Perlman, the company grew 4,000 percent from 2007 to 2010 and 750 percent in the last three years.

Zumba’s growth has occurred in part due to the company’s breadth geographically and in its products. Zumba’s international business in 150 countries is expected to grow from its current, roughly 50 percent share of revenue. And, in addition to the core Zumba fitness classes, the Zumba product offerings now include music, apparel, and video games.

Thanks to Zumba’s brand extension growth strategy, individual investors finally have an opportunity to own a piece of this amazing growth story, via a publicly-traded partner, Majesco Entertainment Company (COOL).

Investing in Zumba’s Growth Partner

In 2010, Zumba began a partnership with Edison, New Jersey based Majesco Entertainment Company to produce and distribute the first Zumba Fitness video game. Majesco was an obvious choice because of its proven, 25-year history of publishing video games for the mass-market casual gaming segment. Majesco has built their business with an emphasis on the demographic of family, women and kids – all key target audiences for Zumba Fitness. Additionally, Majesco sells directly to leading U.S. retailers: Walmart, GameStop, Toys R Us, Target, and Amazon.

Majesco released the first Zumba video game, Zumba Fitness, on November 30, 2010 at retailers nationwide for the Wii, Xbox 360, and PlayStation3. To say Zumba Fitness was a hit would be an understatement. In the first year (2011) available, Zumba Fitness became the best-selling fitness game for the year and the industry’s best-selling Wii title overall. A strong international launch followed in April 2011 which put Zumba Fitness as the #1 title across all platforms in the UK for 10 consecutive weeks.

To date, Zumba Fitness has sold over 8 million copies and remains a top seller. You can see below that only seven other titles have maintained a spot among the Top 100 Global Weekly Chart list (a ranking of the week’s top retail sales by units) for more weeks than Zumba Fitness:

This global success of Zumba Fitness has led to a surge in Majesco’s revenue, earnings, and cash on hand. Not only did revenue surge 66% in the first year of the Zumba partnership, but in the first nine months of 2012, Zumba products accounted for 79% of all Majesco sales.

In the most recently reported Q3 2012 quarterly report, Majesco ended the third fiscal quarter with $27.3 million in cash and equivalents. The net cash provided by operating activities for the 9 months ended July 31, 2012 was $15.1 million.

In just two short years, Majesco has increased its cash position by nearly $20 million ($8M to $27.3M) due to the operating income generated by the blockbuster Zumba franchise.

Building on the success of Zumba Fitness, Majesco released the sequel, Zumba Fitness 2 in November 2011. As of the week ending December 15, 2012, Zumba Fitness 2 has sold 2,374,426 copies just on the Wii platform. And, taking advantage of the peak holiday shopping, the newest Zumba game, Zumba Core, was released on October 16, 2012, on Wii and Xbox 360.

In the most recent Q3 2012 conference call, Majesco CEO Jesse Sutton said, “Our Zumba Fitness products continued a strong performance, ranking among the top interactive dance and fitness titles. Overall, the Zumba Fitness franchise has now sold over 8 million units and maintained its standing as the second largest fitness franchise in the entire video game industry, and is also the best-selling fitness franchise on Kinect.”

Key to Majesco’s Continued Growth with Zumba Fitness

The key reason why Zumba Fitness video games sales have been so strong is that the marketing power of Majesco’s partner (Zumba Fitness) in promoting the Zumba brand is enormous on a global scale.

According to Inc.’s feature article, Zumba Fitness will spend $50 million on advertising in 2012 and $63 million in 2013. Additionally, Zumba Fitness classes in 140,000 locations reach 14 million fitness participants from 150 countries on a weekly basis.

Majesco’s game sales benefit from this exposure and help reduce their need to spend too heavily on marketing. This allows for more video games sales to hit the bottom line generating significant operating income.

Top Value Investment in Gaming Sector

If you are finding out about this undiscovered gem and opportunity to invest in Majesco and Zumba Fitness’s growth for the first time, your timing provides an excellent entry with Majesco shares near their 52-week low. After hitting the 52-week high of $3.17 on January 10, 2012 in anticipation of the blowout earnings a week later, the stock has dropped by 70% over the year to Friday’s close of $0.97, a bargain PE of 3.6 to next year’s EPS estimates of $0.27.

Additionally, at a market cap of $39 million, Majesco is now priced just over $10 million more than the $27 million cash on hand. This is an extremely cheap valuation for a company generating this kind of cash.

At this time of the year, my theory is that tax loss selling has driven the price down to absurd levels. Near the 52-week low, not many people have gains in COOL this year and some are selling for a loss to offset realized gains elsewhere.

Also, some investors may feel that Majesco has become too dependent on the Zumba Fitness products as a percentage of their revenue growing to 79%. That is a generally a valid concern, but when the majority of your revenues are coming from products based on a partnership with one of the fastest growing companies on the planet, I’m not worried.

It is more of a plus to generate strong revenues with a proven and growing franchise like Zumba Fitness than with an unproven product.

Plus, Majesco also released eight other games in their Q4 2012 (ending October 31) to provide additional revenue drivers which include:

1. NBA Baller Beats (in partnership with NBA); for Xbox 360

2. Mini Putt Park (in partnership with Zynga.com)

3. Harley Pasternak’s Hollywood Workout (interactive fitness game); for Wii and Xbox 360

4. Hello Kitty Picnic with Sanrio Friends for Nintendo 3DS

5. Double Dragon Neon for Xbox Live Arcade

6. Sci-Fi Heroes for iPad, iPhone, iPod Touch

7. Legends of Loot for iPad, iPhone, iPod Touch

8. Flea Symphony for iPad, iPhone, iPod Touch

Conclusion

Unlike venture capitalists, individual investors do not always have an opportunity to invest in the growth of the fastest growing private companies. Thanks to Zumba Fitness’s partnership with publicly traded Majesco Entertainment, the small guys can participate in this derivative play of Inc.’s 2012 company of the year.

And at this moment and time, Majesco’s $0.97 share price (3.6X next year’s earnings) is not pricing in the huge value of this Zumba franchise and the growth ahead. When we get a glimpse of the holiday sales of the new Zumba Core game and the continuing sales of the first Zumba Fitness and Zumba Fitness 2 games at the Q4 earnings call later in January, investors are likely to decide to price Majesco with the Zumba franchise added, leading to a significant increase in share price closer to my fair value estimate of $2.70/share.

As Zumba Fitness grows, Majesco Entertainment grows – and I don’t think Inc. magazine would have named Zumba Fitness the Company of the Year if their growth trajectory was slowing down any time soon.

Photos of Work It Out Studio by Nick Stango

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Zumba has been around for almost two decades, but it seems as if interest in it has skyrocketed in the last few years, and Hoboken is holding its own.

Here’s a Zumba 101 in case you’ve been living on another planet: A fitness program involving dance and aerobics, Zumba was founded in the 1990s by Colombian dancer and choreographer Alberto “Beto” Perez.

It incorporates a wide range of dance traditions, including hip-hop, soca, samba, salsa, meringue, mambo, belly dancing, cumbia, flamenco, chacha, reggaeton, bhangra, axé, tango, and even martial arts, squats, and lunges.

Susan Pascale is a Zumba instructor at Club H at 110 Sinatra Drive.

“It’s spread like wildfire,” Pascale says. “You don’t have to know how to dance to do it, and in an hour class you can burn over 400 calories. It’s a great cardio workout.”

Pascale has been dancing since she was two. When her mother saw her dancing, she took her to dancing school, where Pascale studied ballet, tap, and jazz.

“Zumba uses various basic styles with international music,” Pascale says.”You can take the class around the world and offer them a taste of different dances.”

If you’re a jock or a fitness freak who isn’t comfortable dancing, don’t worry. “You don’t need a dance background,” Pascale says. “You just follow the instructor’s feet.”

Though there are more women than men in most classes, Zumba is for everyone: Zumba Gold is for older people. Zumba Toning uses toning sticks (light hand-weights). Aqua Zumba takes place in a swimming pool. Zumba Circuit is dance combined with circuit training (resistance and aerobics), and Zumbatomic is for kids.

Pascale’s advice? Get your cross trainers and get to work. “You don’t know unless you try,” she says. “Start out with an open mind.”

Over on Willow Avenue, Kelly Wadler teaches Zumba at Work it Out Fitness Studio. She, too, has a dance background. A dancer since age 9, she graduated from Hofstra University with a BFA in theater performance.

By her own admission, she has had self-esteem issues resulting from a constant struggle with weight. But since she has been teaching Zumba, she’s lost a whopping 30 pounds—and counting. “I refound my love of dance through Zumba,” she says.

“Women, in particular, love Zumba because it is a way to let go and release,” Wadler says. “It becomes very cathartic for women to dance it all out, whether it’s a stressful day or kids at home.”

Its artistry is another plus. “It’s a different type of exercise,” Wadler says. “It has the added component that you can do your own moves and express yourself through dance.”

Work it Out Fitness Studio hired Wadler despite the fact that she was a little overweight at first and prides itself on being welcoming and nonthreatening.

It was just that when I visited on a Monday evening to watch Kelly do her thing. It’s a compact space with feminine colors, and it had a distinctly female-friendly feel, as women of all shapes and sizes gathered for what was obviously a Monday-night ritual.

The lights were dimmed in the workout room, which was packed. The music was loud, and I could feel the beat under my feet. It’s truly a thrilling exercise—fast, rhythmic, beautiful to watch, and a terrific workout. It’s clear that Wadler has developed a loyal following.

“I get to know the clients so well,” she says. “It’s never intimidating for them.” She tells them not to worry if they are not coordinated. “It’s about having fun,” she says. “You can dance to your own groove. Keep moving and you’ll catch on. When you get to learn the steps, it is more fun than discouraging.”

As an instructor, she says she has to give 110 percent. Then, “the students will give 70 percent. If I give only 70 percent, the students will give 40 percent.”

Her “partyesque” style helps students give their all. “Dancing to music with people feels like going out to the bar with a bunch of people you like,” she says.

Though her classes attract mainly women, she welcomes men. “If the music is super girlie,” she says, “a man might say he can’t take that type of class, but a certain type of man who is sure of himself can dance with a bunch of women.”

One of those men is Matt Buoncuore. And he’s an unlikely Zumba enthusiast. A 62-year-old former Hoboken firefighter, he travels from Morristown, sometimes seven days a week, to take classes at Hudson Athletic Club

He said a woman friend kept encouraging him to go. “I went one day and fell in love with it,” he says. “I don’t like to run or bike, and it’s very good cardio.”

He admits that his men friends give him a hard time: “The guys bust my chops, but it’s friendly ribbing.”

He’s one of the oldest in a class of mainly women, ages 20 to 40. “But I feel comfortable,” he says. “There’s no pressure.”

And you can’t beat the fitness benefits. “In an hour you sweat like you wouldn’t believe,” Buoncuore says. “People think it’s not hard, but it’s truly a hard workout. If you do it right, it pinpoints certain muscle groups.”

Though a Hoboken native, Buoncuore retired in Morristown. “The mileage piles up,” he says, “but I love it that much to make the sacrifice.”—Kate Rounds

Club H Fitness

110 Sinatra Drive

(201) 653-4040

clubhfitness.com

Hudson Athletic Club

130 Washington St., Ste. 401

(201) 798-1811

hudsonathletic.com

Work it Out Fitness Studio

603 Willow Ave.

(201) 222-0802

workitoutgym.com

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What’s your New Year’s resolution?

If you take a quick survey of your friends, the answers will probably include: getting into shape, exercising more often, losing weight, being more active, eating healthier …

West Hartford resident Lee Newton [no relation to this writer] won’t tell you what to eat, but she can help with the fitness goals, in a way that’s both enjoyable and affordable – and maybe even addictive.

Newton has been a Zumba instructor since 2009, and thinks the Latin-inspired, calorie-burning, muscle-toning fitness classes provide one of the best ways to get into shape and have fun at the same time.

She took her first class at the Elmwood Community Center in 2007, and soon became hooked, although she admits that it took a few classes to feel comfortable with the movements and the style.

“I was not good. I was in the back row. Unless you’re born Latin, I’m not sure anyone feels comfortable in the first class or even the second,” said the Kentucky native who did not previously have any dance experience. “But once you get it, it’s really fun.”

“Before that I had memberships at some of the finest health clubs in the Hartford area, but I never went,” Newton said.

She likes Zumba because it’s a great cardio workout, but it’s also fun, with a different mix of music and dance in each class. “I found I was concentrating on the steps, not watching the clock,” Newton said.

After a few years she became a certified instructor through Zumba Fitness – the international company that provides its instructors with training as well as some of the music and choreography to use in their classes. Newton said that every class is about 70 percent based on Zumba’s “international rhythms,” but instructors can do what they want with the other 30 percent.

Some other area instructors incorporate Broadway styles or power aerobics, but Newton said she favors hip hop and reggaeton.

Newton teaches three classes a week in West Hartford on a “drop in” basis. There’s no obligation to come to a set number of classes during a session, or to ever return after the first class. Each class costs $6, or you can purchase a 10-class card for $50. “There’s no expiration date,” Newton said of the card.

Typical attendence at each class is 25-30, said Newton. “There could be a little more in January because that’s when people generally rededicate themselves to fitness,” she said.

Newton holds Zumba classes at the Masonic Hall, 11 S. Main St. in West Hartford Center on Wednesday nights at 7:30 p.m. and on Sunday afternoons at 4 p.m. She also teaches Thursday nights at 6:15 p.m. at the West Hartford Senior Center, 15 Starkel Rd. in Bishops Corner. The classes are open to men and women of all ages, from teens to “active seniors.”

All you need to bring is a bottle of water and a hand towel – “because you will get sweaty,” she said. She also suggests exercise shoes with a flat sole. Running shoes are meant to grip and the tread may make the moves more difficult, although worn running shoes would work fine, she said.

Newton is married (her husband teaches at Watkinson) and has two sons, ages 5 and 9, who attend Whiting Lane School. When she’s not teaching Zumba, she works as director of program promotion for CPTV and WNPR. “That’s my day job; this is my  personal passion.”

“Most everyone has struggled at some point with trying to incorporate exercise in their life, but often the greatest obstacle is that working out can so often be something you dread,” she said. “[Zumba is] the sort of thing you look forward to doing all day which is why so many people are hooked on it.”

“Zumba is just fun. If you like to dance, it’s great to do. I’m a big believer in group exercise.”

For more information, contact Lee Newton via email at ZumbaLee@gmail.com, online at leenewton.zumba.com or through Facebook at facebook.com/zumbawithlee.

The Latin beats are thumping and the sweat is just breaking inside the Power Zone on South Church Street in Burlington when the floor clears and 10 women reach for maracas.
The percussive instruments are shaped like dumbbells and slightly weighted. These ladies, of all ages and demographics, move through a series of salsa, merengue and samba steps, peppered with ballet and belly dancing.
“All right my little ballerinas, time to do your pliés,” Angela Seabrooks calls. “This is your Brazilian booty-lift,” she tells her panting students a few minutes later.
This is not the average workout or the average dance lesson. This is Zumba.
Pronounced “zoom-bah,” the choreographed workout is built on fast-paced Latin dances and designed to deliver high-energy cardio with moves simple enough for those with no dance background to pick up within a session or two.
Since its introduction to the home-workout market in 2002, Zumba has gained a devoted following around the world. In 2005, Colombian-born Zumba creator Beto Perez began certifying Zumba trainers. Between the DVDs and the growing number of enthusiasts looking for different kinds of workouts or who might otherwise feel uncomfortable in gyms.
Zumba is everywhere. Certified Zumba classes are available at 26 locations in Alamance County, with nearly 60 classes a week at churches, gyms and martial arts studios.
“I was looking for something different. My friend got the DVDs and I tried it. I fell in love with it,” Seabrooks says. “It’s a natural way to work out. It doesn’t feel like a chore.”
Seabrooks runs Zumba classes five days a week at the Power Zone. Becky Wall of Graham is one of her students. On Dec. 18, Wall, 59, brought along a pair of size 20 jeans she keeps as a trophy. Little more than a year ago, they were her go-to pair. Now she looks as if she could fit into a single leg.
Wall gained weight after several battles with cancer and was ready for a change. She’d tried walking and running, but got bored with the routine. It was the same with going to the gym. In September 2011, she went on Weight Watchers. In April, she began taking Zumba classes five days a week.
“With Zumba, you’re able to start at your own pace and build to the speed of the instructor,” Wall said. “It’s just so much fun. There’s so much energy. There’s a real spirit that you don’t get in a gym.”
Others echoed those sentiments.
“I’ve never stuck with any kind of exercise, but I just can’t wait to get here,” Randi Atkins of Burlington said. “My family went to the mountains to go camping on vacation. Everyone else was outside and I was in the trailer doing Zumba. They were all laughing and said they could see it bouncing!”
Zumba has since expanded its franchise into different styles of workouts, including water aerobics and kids’ exercise programs. Seabrooks is certified to teach a number of those classes, including Zumbatomic for kids. Her dream is to teach Zumba full-time.
Across town, Robin Franklin runs four classes a week at the Alamance Community YMCA on South Main Street in Burlington.
Franklin and his wife were professional ballet dancers in the 1980s and early ’90s. After he retired from dancing and kids came along, he began gaining weight. When he heard about Zumba and took a class, he thought it was fun. He also realized it was something he could instruct.
Franklin is Zumba-certified but has modified his classes somewhat to cater to beginner dancers. Zumba is instructed non-verbally, but realizing that people are often self-conscious about dancing in front of others, Franklin uses verbal cues.
“I want them not to be intimidated. The people who need it, I want to help get them moving,” he said.
The 15 dancers in his Friday evening class Dec. 14 puffed their way through standing crunches, Cha Chas, jumps and kicks. After a breakneck routine through LMFAO’s “Party Rock Anthem,” participants were groaning and gasping through grinning teeth.
“Let’s do something a wee-bit slower, how about that?” Franklin said.
“Hallelujah!” a middle-aged woman called.
After 55 minutes of dancing, everyone left the Y’s group exercise room with smiles on their faces and towels dabbing at their foreheads.
Franklin said that each Zumba instructor has their own style and admitted that he’s not as into “the Z life” as some others. There are clothes and Zumba accessories and even a Zumba magazine. But he believes in the health benefits of dancing.
“Dance fitness is good for people,” Franklin said.
“Studies have shown that people who dance, not only do they get the physical benefits, but combining physical coordination with that mental process builds more neural pathways. That’s been shown to ward off dementia.”

To find certified Zumba classes in Alamance County, go online at www.zumba.com and click on the “find a class” tab. For more details on Power Zone, visit power-zone.info or call (336) 399-8577. For more details on the Alamance County YMCA, visit acymca.org or call (336) 395-9622.